
Root HQ





Stephanie Steelman
Co-founder and Director of Business
Co-Founder at Root, Stephanie oversees business operations where she promotes a healthy work life balance across our agency. With over 10 years experience in marketing and public relations for brands all across the globe and industry wide, she has helped establish marketing standards and goals for our agency and continues to play a large role in our clients' overall marketing strategies.

Sam Justice
Co-founder and Creative Director
Co-owner and Creative Director at Root, Sam is passionate about bringing visions to life. With 10 years of creative experience, specifically in the wedding industry, he has helped tackle the logistics in running our agency through his pragmatic approach. Sam’s mission is simple: deliver results to give brands the opportunity to stand out amongst a crowded field by telling their story.

Leila Camua
Marketing Director
Leila is a strategic, detail-oriented team player who ensures the seamless execution of all client and agency projects. With extensive marketing and project management experience from dynamic start-up environments and multinational corporations like L’Oreal, she excels in end-to-end campaign management. Leila's passion and relentless drive push her to advocate for our clients, consistently aiming to exceed their expectations. Her commitment to excellence and high standards ensures that our outputs are not just satisfactory but exceptional – fostering strong, long-lasting client relationships.

Sara Johantgen
Office Administrator
Sara is a highly experienced and well-rounded professional with over 20 years of experience in the Federal government sector. Her roles have included procurement, operations, and administration. Sara has a Bachelor's degree in Business Studies with a focus on operations and project management from Southern New Hampshire University. Her extensive experience, technical aptitude, and personal touch make her a valuable asset to the Root team.

Alexis Cuevas
Senior Account Manager
Introducing Alexis, Root’s Senior Account Manager! With an extensive background in Integrated Marketing, she has built impressive partnerships with various clients, from local businesses to industry giants like Walmart. Alexis excels in marketing communications, empowering her clients to achieve their goals and unlock their full potential. But that’s not all—she’s also on an exciting journey pursuing her MBA from Colorado State University, where she sits on their MBA Advisory Council. Her curiosity to explore new avenues, whether professional or academic, makes her a driving force for success.

Renae Bowen
Project Manager
With over a decade in agencies and startups, Renae has proven she knows how to keep complex projects organized, on track, and moving from idea to impact. With a background spanning food, agriculture, and sustainability-focused brands, she brings deep industry knowledge to Root while bridging gaps between creative, strategy, and operations. Her expertise in building clear workflows and scalable processes helps teams turn ambitious ideas into polished, practical work that resonates.

Joel Mariano
Lead Content Producer
Joel is the Lead Content Producer at Root, helping brands stick out and share their authentic stories. Through his career, he’s worked and continues to work with brands like Daughters of Simone, Talley Vineyards, Harris Family Enterprises, and many others. Having spent a few years in the creative industry, Joel strives to make his ceiling our floor, for both our clients and team.

Daniel Borgatto
Design Manager
Daniel brings over 15 years of experience in art direction, advertising, and design, with a strong focus on branding. Backed by an MBA in Marketing Management and degrees in Advertising and Graphic Design, he connects business strategy with creative execution. Throughout his career, Daniel has collaborated with multinational corporations, agencies, and startups worldwide to design effective and engaging brand experiences.

Courtney Cortez
Junior Account Manager
Meet Courtney, our Junior Account Manager at Root. She joins the team with a background in account management and agency operations, where she developed a sharp focus on project management and team organization. She excels at managing the logistics of a fast-paced environment, ensuring that timelines stay on track and no detail is overlooked. For Courtney, success is a collective effort; she thrives on collaborating with her team to bring their best ideas to life through clear structure and seamless execution.

Chris Dorado
Content Producer
Chris Dorado is a Content Producer at Root with over 15 years of experience in design and digital media. His background spans photography, video, and graphic design, giving him a multidisciplinary approach to visual storytelling that brings a brand's identity to life. Before Root, Chris spent years in the brewing industry, where he designed apparel, shaped brand identity, and led creative strategy from concept to execution. At Root, he helps clients share their stories through clear, engaging visual communication.

Frankie Guevara
Content Producer
Frankie is a Content Producer at Root with a passion for creating vibrant, eye-catching content through photography and video. Having worked across a variety of industries, with a focus on the agriculture technology industry, Frankie has created marketing and brand content across a wide range of projects. Known for his signature use of color and dynamic visual style, Frankie creates content that feels authentic and full of life, helping brands bring their vision to life. At Root, he blends creative storytelling with modern editing techniques to produce work that feels distinctive, engaging, and timeless.

Katherine Rivas
UX/UI Designer
Katherine is a UX/UI designer with over 6 years of experience who brings a creative, user-centered approach to every project. She has worked across diverse industries, including e-commerce, finance, and website design, crafting visually stunning interfaces that resonate with users. Katherine dives deep to understand client and customer needs, bringing unique design ideas to life and ensuring every interaction feels intuitive and engaging.

Daniela Bazán
Web Developer
Daniela is a web developer who brings a thoughtful, detail-driven approach to every project. With a background in engineering and full-stack development, she has worked across various industries building websites and applications. Her analytical background and technical expertise allow her to approach development with both creativity and systematic thinking. Daniela brings thoughtful problem-solving to every project, always focused on building better and pushing things forward.

Diana Igual
Sales Representative
Meet Diana, a multi-passionate visionary who thrives on connecting with people and uncovering narratives that matter. Drawing on her experience as an Advertising Sales Representative at Root, she's an expert at converting every introduction into an impactful advertising opportunity.
Her career has been defined by a gift for communication, honed through her work as a host and sports correspondent covering various collegiate and professional leagues. She channels the same energy and passion she used to deliver on-air into her sales career. Through her many side quests and the connections she makes along the way, Diana turns every experience into a story, bridging passion with purpose in everything she does.

Rafaela Ojeda
Graphic Designer
As a graphic designer, Rafaela has developed creative solutions for international brands across industries such as fast food, coffee, automotive, banking, and insurance. Her work spans from digital and ATL campaigns to social media, activations, events, and brand communication, always ensuring consistency in visuals, editorial layout, and brand application.
With experience in both individual and team settings, Rafaela combines a strong eye for design with a strategic mindset. She has also collaborated in audiovisual productions, supporting tasks such as scriptwriting, preproduction planning, and quality control, bringing creative ideas to life with clarity and impact.

Maci Wood
Marketing Coordinator
Meet Maci, a creative, strategic marketing professional with a background in content coordination and digital marketing strategy. With experience managing content from concept to execution, she thrives on transforming ideas into engaging campaigns that connect with audiences and tell meaningful brand stories. From coordinating content productions and managing campaign calendars to analyzing trends, refining brand messaging, and creating short-form video, she brings a balance of creativity, organization, and strategy to her work. Her collaborative mindset and passion for storytelling allow her to translate ideas into thoughtful, results-driven marketing that feels authentic to each brand. Always eager to learn and innovate, Maci is committed to finding creative opportunities, strengthening brand experiences, and bringing ideas to life with intention and impact.

Chelsi Stark
Lifestyle Coordinator
Meet Chelsi, Lifestyle’s Editorial & Advertising Coordinator. From organic produce to local government, Chelsi has supported communications, social media, and sales teams across a variety of industries. With a diverse professional background, she brings a flexible skill set and a knack for finding creativity where it’s least expected.
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