Co-Founder at Root, Stephanie oversees business operations where she promotes a healthy work life balance across our agency. With over 10 years experience in marketing and public relations for brands all across the globe and industry wide, she has helped establish marketing standards and goals for our agency and continues to play a large role in our clients' overall marketing strategies.

Co-owner and Creative Director at Root, Sam is passionate about bringing visions to life. With 10 years of creative experience, specifically in the wedding industry, he has helped tackle the logistics in running our agency through his pragmatic approach. Sam’s mission is simple: deliver results to give brands the opportunity to stand out amongst a crowded field by telling their story.

Joel is the Lead Content Producer at Root, helping brands stick out and share their authentic stories. Through his career, he’s worked and continues to work with brands like Daughters of Simone, Talley Vineyards, Harris Family Enterprises, and many others. Having spent a few years in the creative industry, Joel strives to make his ceiling our floor, for both our clients and team.

Introducing Alexis, Root’s Senior Account Manager! With an extensive background in Integrated Marketing, she has built impressive partnerships with various clients, from local businesses to industry giants like Walmart. Alexis excels in marketing communications, empowering her clients to achieve their goals and unlock their full potential. But that’s not all—she’s also on an exciting journey pursuing her MBA from Colorado State University, where she sits on their MBA Advisory Council. Her curiosity to explore new avenues, whether professional or academic, makes her a driving force for success.

Sarah is an Account Manager at Root, acknowledged for her remarkable organizational skills and her passion for marketing strategy. With her extensive experience across various industries, she offers a unique perspective, ensuring that your story is brought to life in a way that drives success. Sarah is motivated and always ready to take on new challenges.

Leila is a strategic, detail-oriented team player who ensures the seamless execution of all client and agency projects. With extensive marketing and project management experience from dynamic start-up environments and multinational corporations like L’Oreal, she excels in end-to-end campaign management. Leila's passion and relentless drive push her to advocate for our clients, consistently aiming to exceed their expectations. Her commitment to excellence and high standards ensures that our outputs are not just satisfactory but exceptional – fostering strong, long-lasting client relationships.

As a graphic designer, Daniel brings a wealth of experience spanning over 15 years in advertising, art direction, and design, with particular expertise in branding. With a degree in Advertising and Publicity Creation, a specialization in Arts and Graphic Design, and an MBA in Marketing Management (FGV), he has been able to understand how organizations, channels, and people behave to combine these parts intelligently to think and design new experiences. Daniel has developed successful solutions for several multinational corporations as well as collaborating with hundreds of agencies, startups, and partners worldwide.

Meet Taylor, content producer at Root and a creative visionary in video and marketing. With a sharp eye for storytelling and a knack for delivering fresh, standout visuals, Taylor’s background in the music industry has taken him coast to coast—capturing iconic moments on tour, crafting social media content, and contributing to multiple Grammy-nominated albums. His dynamic approach translates directly into helping clients tell their stories in unforgettable ways, blending artistry and strategy to elevate brands. When he's not behind the camera or brainstorming the next big idea, Taylor’s hanging out with his girlfriend and friends, hitting the gym, or catching the game.

Katherine is a UX/UI designer with over 6 years of experience who brings a creative, user-centered approach to every project. She has worked across diverse industries, including e-commerce, finance, and website design, crafting visually stunning interfaces that resonate with users. Katherine dives deep to understand client and customer needs, bringing unique design ideas to life and ensuring every interaction feels intuitive and engaging.

Sara is a highly experienced and well-rounded professional with over 20 years of experience in the Federal government sector. Her roles have included procurement, operations, and administration. Sara has a Bachelor's degree in Business Studies with a focus on operations and project management from Southern New Hampshire University. Her extensive experience, technical aptitude, and personal touch make her a valuable asset to the Root team.

Aly is a driven, multidisciplinary creative with a passion for strategy and storytelling. With over 8 years of experience in brand identity and media production, she crafts compelling narratives and distinct visual identities for brands big and small: from advocacy-driven nonprofits such as Habitat for Humanity, to global giants like ABS-CBN and The Filipino Channel. Her broadcasting background and aspirations in media give her voice a unique edge – blending technical skill with artistic vision to create high-quality work that makes an impact.

Daniela is a web developer who brings a thoughtful, detail-driven approach to every project. With a background in engineering and full-stack development, she has worked across various industries building websites and applications. Her analytical background and technical expertise allow her to approach development with both creativity and systematic thinking. Daniela brings thoughtful problem-solving to every project, always focused on building better and pushing things forward.

Meet Diana, a multi-passionate visionary who thrives on connecting with people and uncovering narratives that matter. Drawing on her experience as an Advertising Sales Representative at Root, she's an expert at converting every introduction into an impactful advertising opportunity.

Her career has been defined by a gift for communication, honed through her work as a host and sports correspondent covering various collegiate and professional leagues. She channels the same energy and passion she used to deliver on-air into her sales career. Through her many side quests and the connections she makes along the way, Diana turns every experience into a story, bridging passion with purpose in everything she does.

As a graphic designer, Rafaela has developed creative solutions for international brands across industries such as fast food, coffee, automotive, banking, and insurance. Her work spans from digital and ATL campaigns to social media, activations, events, and brand communication, always ensuring consistency in visuals, editorial layout, and brand application.

With experience in both individual and team settings, Rafaela combines a strong eye for design with a strategic mindset. She has also collaborated in audiovisual productions, supporting tasks such as scriptwriting, preproduction planning, and quality control, bringing creative ideas to life with clarity and impact.