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Root HQ

Root is a creative marketing agency.

Headquartered in Central California, we specialize in marketing Agriculture & Lifestyle brands. Our agency thrives on helping clients grow brand awareness and increasing their top line.

Stephanie Steelman

Co-owner and Marketing Director at Root, Stephanie oversees business operations where she promotes a healthy work life balance across our agency. With over 10 years experience in marketing and public relations for brands all across the globe and industry wide, she has helped establish marketing standards and goals for our agency and continues to play a large role in our clients' overall marketing strategies.

Co-Owner and Marketing Director

Sam Justice

Co-owner and Creative Director at Root, Sam is passionate about bringing visions to life. With 10 years of creative experience, specifically in the wedding industry, he has helped tackle the logistics in running our agency through his pragmatic approach. Sam’s mission is simple: deliver results to give brands the opportunity to stand out amongst a crowded field by telling their story.

Co-Owner and Creative Director

Alexandra Merritt

As a Marketing Account Manager, Alexandra brings a creative, fresh eye to our marketing team. Her experience working for companies like Dutch Bros Coffee and a number of established wineries across the globe inspires her to have a special knack for social media marketing, allowing her to stay ahead of the curve. In her role, Alex helps establish our agency’s company culture, elevating our thinking and producing results.

Marketing Account Manager

Joel Mariano

Joel is one of the Content Producers at Root, helping brands stick out and share their authentic stories. Through his career, he’s worked and continues to work with brands like Daughters of Simone, Talley Vineyards, Harris Family Enterprises, and many others. Having spent a few years in the creative industry, Joel strives to make his ceiling our floor, for both our clients and team.

Content Producer

Katie Wilson

As a Marketing Account Manager, Katie works closely with our clients, bringing their marketing goals to life. With an aptitude for brand development and marketing strategy, she has contributed to an impressive list of successful marketing campaigns at Root. Katie is passionate about utilizing clever marketing tactics to help Root and our clients grow.

Marketing Account Manager

Angel Rodriguez

Angel is Root’s Graphic Designer, eager to contribute to our world and create designs that are a part of everyday life. His responsibilities include graphic design, website design and management, and branding from start to finish. His mentality is if you can design one thing, you can design anything which allowed him to win 16 Addy awards.

Graphic Designer

Paige Kabeary

Paige is one of the Content Producers at Root, bringing extensive creative editing and agency experience to our team. Responsible for telling the story of many of Root’s clients, she's passionate and a creative thinker who balances emotions and excitements to tell a thoughtfully crafted story.

Content Producer

Francesca LaRocca

As a Marketing Account Manager, Francesca has been capable of balancing both a variety of clients' marketing strategies and project management while heavily contributing to the overall success of public relations at Root. With experience working for companies like NBC, CBS, and E!, she brings undeniable experience to our team.

Marketing Account Manager

Dylan Hardcastle

Dylan is one of the Content Producers at Root, elevating brands and telling their story through an artistic approach. He became closely acquainted with short films and photography while still participating in theater and performing arts. His ability to effectively and creatively tell stories is unmatched. 

Content Producer

Katie Pappace

As a marketing coordinator, Katie works closely with our marketing managers, strategizing and implementing marketing goals for local businesses. With a background in branding, graphic design, web design, and marketing, her ability to stay ahead of the trend, coordinate content, and track results with an attention to detail is admirable. Katie is passionate about raising brand awareness and cultivating creative ideas that deliver results.

Marketing Coordinator

People are at the heart of what we do, and therefore, we have a heart for people. Our team becomes an extension of yours, passionately pursuing your brand objectives.

Our Team

At Root, our culture is everything.

Happy humans - it’s what’s important.

 We strive to create a place where people can learn, express themselves & let their creativity flourish while also doing the best they can to accomplish their job.